Instar Analytics

Instar Analytics is the most heavily used audience measurement software

It enables you to analyse data in-depth to enhance your advertising planning, and make fast and easy programming decisions.

Instar Analytics is employed by 9.000 users in more than 30 countries, including some of the most demanding markets in the world, such as China, Canada, Spain, South Africa, Russia or Brazil.

An integrated picture to do any analysis

Information from different sources and types can be combined to create analysis and meaningful reports.

Instar Analytics combines in one single tool data processing, a powerful calculation engine and a set of report types and visualizations to present the results in a attractive way.

Powerful and flexible calculation engine

A complete set of reports available, from simple periods or supports reports to more advanced reports with mixed supports, reach and frequency analysis or audience migrations reports.

Calculation rules are flexible and can be set up to adapt to your market rules, with different methods and criteria available.

Template calculations are parallelized reduce the total calculation time, and most common analysis can be precalculated to give faster results to final users.

From the simplest to the most complex

Customization options allow Instar Analytics to be suitable for users new to the audience analysis, to the most advanced users.

It can also be localized to your own language.

User-based customization

Instar Analytics allows the creation of clients, client groups, users and user groups to adjust for each user type how the application must look like, what outputs or data should be available and even how the calculation rules must be applied, all within the same software configuration.

Access all the system configuration processes through a single point: the Control Panel. Depending on the users privileges, gives access to data loading processes, data management or application configuration.

Automatize periodic analysis

Reduce time devoted to recurrent analysis using the automation tools present in Instar Analytics.

Instar Analytics is able to update its audience data and execute templates automatically based on the latest inputs, without any interaction.

The results of these automatic reports can be sent through email or uploaded to a FTP folder in several formats such as Excel or PDF.

Adapted to your needs

Instar Analytics adapts to your data volume and user needs:


Server requirements

Windows Server 2008 or higher.

8 cores, 8 GB of RAM.

SSD drives recommended.

Gigabit Ethernet connection.

User requirements

Windows 7 or higher.

4 cores, 4 GB of RAM.