TechEdge has been in operation since year 2000 and is today the largest respondent level media software house in the industry based on clients, products, geographical footprint, employees and revenue.
TechEdge is a part of Kantar and operates local offices in Copenhagen, Taunton (UK), Barcelona, Warsaw, New York, Miami and Singapore.
TechEdge reads in TAM/VAM/IAM/RAM data in 80+ markets from the US, Latin America, Europe, Middle East, Africa and Asia Pacific. In the majority of markets TAM data is produced by Kantar Media or Nielsen, however in any local market there are specific issues that needs to be addressed and handled with regards to calculation of ratings and reach in order to calibrate the software to gold standard.
The majority of TechEdge clients are international broadcasters and media agencies.
In addition, TechEdge works with advertisers such as P&G, Expedia, Pepsico and also large cable networks such as SKY in the UK, Italy and Germany, Foxtel in Australia, Multichoice in South Africa and ComScore US, as well as EBU Broadcasters like the BBC UK, NPO Netherlands, SVT Sweden, DR and TV2 Denmark, YLE in Finland and other local broadcasters. Besides, TechEdge also works with cable, IPTV and satellite operators such as Vodafone and Movistar in Spain, Astro Malaysia and Singtel Singapore.