TechEdge
Working with data providers in over 70 markets, our applications and cloud solutions empower broadcasters, media agencies and advertisers to navigate complexity with confidence, connecting data, audiences and currencies to unlock new growth opportunities.
Audience Analysis
Access advanced analytics to gain a deep understanding of your audience.
Planning
Leverage your planning process with powerful tools to achieve better outcomes and more effective media plans.
Campaign Evaluation
Understand key performance metrics across your campaign, quickly and easily.
High Performance
Process and compare panel and big data with fast, efficient reporting, no matter the dataset or sample size. Run a reach and frequency analysis with AdvantEdge in under 30 seconds with panel data and under 75 seconds with big data
Advanced Audiences
Our applications provide deeper and actionable insights, allowing you to build dynamic audience target groups based on viewing behaviour. You can measure the impact of exposed vs non-exposed audiences, gain true cross-platform insights, and access reporting by age/gender or by using advanced audience segments. Unlock the potential of Advanced Audiences for campaign performance and planning via Clean Rooms.
Automation & API
We facilitate the seamless integration of data with your existing ad tech stack, ensuring it works alongside your proprietary tools and enhances your workflows without any disruption.
We work with advertisers, agencies, networks, platforms, …
Audience Analysis
Get comprehensive insights and analysis to gain a deep understanding of your audience.
Planning
Take the guess work out of your campaign by using our cutting-edge planning products.
Campaign Evaluation
Understand key performance metrics across your campaign, quickly and easily.